I have lived in this house for for over 20 years but have never seen a goldfinch in the garden. During the very cold weather at the start of January I put out a new type of bird feeder and suddenly there are goldfinches in my garden all day long. The seed is a type that finches particularly like so I'm not surprised that having found it they have stayed. I am amazed how quickly they found it in the first place.
When something happens in nature I will often look for an analogy in my business. It reminded me of the Waldo Emerson quote "Build a better mousetrap and the world will beat a path to your door". This is attacked by many marketing people as they say that however good your product no one will know about you or where to find your door. This may have been true in the past but search engines have changed the game. In the last year at least 50% of my business has come from people who found the company using a search engine. We have spent a lot of time experiencing the business like a customer so that the website tells the story in their language. When they search for what they want our website is there waiting for them
The finches are out there but you won't see them until you have exactly what they want. It is the same with customers, keep refining what you do based on customer feedback and as it gets better and better the customers will find you. Just make sure that your website provides the necessary signpost.
No comments:
Post a Comment